The Market Is Rarely the Whole Story
If comparable homes around you sold during your listing period, the broader Markham market wasn’t the problem. Expired listings almost always share a short list of specific, fixable issues — and identifying which one applied to your listing is the first step before relisting.
The Most Common Culprit: Price
An overpriced listing doesn’t just fail to sell — it actively damages the eventual sale. Buyers and their agents track days-on-market, and a property that’s been sitting invites lowball offers once it’s clearly “stale,” even after a price reduction. In a market where GTA-wide homes averaged 29 days on market before selling in June 2026, a Markham listing sitting well beyond that benchmark is a signal worth acting on quickly, not waiting out.
Presentation Gaps
Poor photography, insufficient decluttering, or showings scheduled at inconvenient times all compound a pricing problem or can sink an otherwise well-priced listing on their own. Buyers in Markham’s competitive Unionville and Cornell markets specifically compare listings against very similar homes — small presentation gaps stand out more than sellers expect.
Marketing Reach
A listing that only appears on MLS® with minimal additional marketing reaches a smaller pool of buyers than one supported by professional photography, targeted online promotion, and agent-to-agent outreach within the local Markham brokerage community.
The Relist Decision
Once you’ve identified what went wrong, a relist should address that specific issue directly — a price adjustment, new photography, or a change in showing availability — rather than simply putting the same listing back on the market and hoping for a different result.
Thinking about your next move in Richmond Hill, Markham, or York Region? Contact Ray Azar for a confidential, no-obligation consultation and a current market analysis tailored to your property.